Can't Start a Fire Without a Spark

Mike Paciello, The Paciello Group

Mike Paciello
@mpaciello

How Are A11Y Fires Sparked Today?
Law Suits & Compliance Audits

Image of bricks representing the foundation blocks

WSJ Article: Companies Face Lawsuits Over Website Accessibility For Blind.

Accessibility as Compliance Audit...

...Results in bugs that need fixing

Portrait of BJ Fogg
There are two ways to creating lasting change:

BJ Fogg

Changing the environment
…Radical accessibility

What if we prioritize people with disabilities when making design decisions?

With focus on people with disabilities…

New A11Y Paradigm - "Inside-Out Thinking"

Logos of Apple, Lainley Feingold, Teach Access and Høgskolen Olso OG Akershus

What if accessibility was integrated into training and education programs?

With integrated accessibility education…

Teaching Accessibility Initiative

What if accessibility investment was for new products rather than fixing existing ones?

Business ROI via Government Incentives & Investment

What if we define accessibility as making a commitment and demonstrating progress?

What would accessibility look like?

An Accessible Design Maturity Continuum

By David Sloan, UX Research Lead, The Paciello Group

uxfor.us/mature-it

Identify

Prioritize

Inject

Integrate

Identify

Prioritize

Inject

Integrate

Inject

Inject accessibility best practices into the design and development process

Inject

When to address accessibility?

Inject

Context

Inject

Activities

Inject

Deliverables

Inject

Insights

Inject

Outcomes

Identify

Prioritize

Inject

Integrate

Integrate

Integrate accessibility best practices into culture and practice

Integrate

Context

Integrate

Activites

Integrate

Deliverables

Integrate

Details

Integrate

Insights

Integrate

Outcomes

Integrate

Make a commitment to
IT accessibility

Integrate

Establish an accessibility baseline and track progress

Integrate

Activities

Integrate

Foster a community of practice

Integrate

Activities

Integrate

Portrait of Becky Reed
When people feel successful taking baby steps they often find themselves wanting to make big changes, including their environment.

BJ Fogg

Integrate

Result: People working together, committed to making progress and targeting success

Integrate

Portrait of Becky Reed
We have an organizational mandate that UX won’t hand anything to engineering that cannot be made accessible.

Becky Reed

Accessibility for Business and Pleasure uxfor.us/accessibility-roi

Integrate

So...what is YOUR a11y spark?

WSJ Article: Companies Face Lawsuits Over Website Accessibility For Blind.

New A11Y Paradigm - "Inside-Out Thinking"

Logos of Apple, Lainley Feingold, Teach Access and Høgskolen Olso OG Akershus

Thank you!

@mpaciello
mpaciello@paciellogroup.com